John Vial, Creative Director at Fudge Professional and Tracy Hayes, Global Head of Technical Training at Fudge Professional have just returned from an educational trip to the Nordics.
Organised in conjunction with the brand’s Nordic distributor, WAREHOUSE, the talented twosome inspired audiences at shows in Nordic cities, Oslo and Helsinki.
In addition to showcasing the latest in cut and colour, both on the catwalk and in the salon, the focus of the tour was to gain knowledge about the brand as Fudge Professionals’ presence in the Nordics continues to grow.
Consisting of both Fudge Professional salons and members of the press, Tracy and John presented to an audience of 120 in Oslo and 60 in Helsinki. Fashion and celebrity Stylist, Callam Warrington also flew out to support the duo on stage, along with WAREHOUSE educators,Kristina Isaksson (Oslo) and Mikko Vainio (Helsinki).
The shows were split into four sections to capture the full scope of the brand: colour, cutting, editorial hairdressing and Men’s Fashion Week. For the cut and colour sections of the shows, the hair team drew upon the minimalistic nature of Scandinavian style and worked with the Nordic blonde shades, creating effortless, textured waves and applying soft pastel colours subtly through the hair.
As official London Collections Men hair sponsors, Fudge Professional showcased key looks seen backstage to the Nordics, recreating looks from Lee Roach, Christopher Shannon, Craig Green and Katie Eary.
“It was great to visit our friends and followers in the Nordics. We all had a fabulous time. I loved re-creating the looks from LC:M AW15 – we worked with some incredible designers so it was great to be able to share this with our customers overseas.”
John Vial, Creative Director at Fudge Professional “The brand has really taken off in Northern Europe. The tour gave us a platform to educate on all aspects of the brand and show our fellow Nordics the benefits of being part of the Fudge Professional family."
Tracy Hayes, Global Head of Technical Training at Fudge Professional
To buy Fudge Professional for your salon, visit Fudge.com or call 020 7845 6333 for your nearest distributor.