Mature hair needs an expert! As with our skincare and lifestyle, haircare should change as we grow older. Schwarzkopf Professional understand that and are launching BC EXCELLIUM Q10+, a range designed to turn back the clock and perfectly meet the needs of mature hair, giving it the lease of life it deserves.
The lifestyle of mature women has changed over the past twenty years – nowadays these women want to live their lives to the fullest. They know exactly what they want and have high expectations. Despite this, as we get older our hair structure changes and loses elasticity and strength. Whether it’s been put through a lifetime of lengthy hair colour appointments and hours of styling, or never been touched - ageing hair can seem coarse, porous and thinner.
The new BC EXCELLIUM Q10+ range has something to suit every mature woman, and has been formulated with Q10+ - usually found in skincare. This acts as the main foundation ingredient, stimulating keratin production in the roots and giving the hair a youthful vitality and strength. The three ranges target three different hair types that emerge as a sign of ageng; BC EXCELLIUM Q10+ Pearl, BC EXCELLIUM Q10+ Collagen and BC EXCELLIUM Q10+ Omega 3.
BC EXCELLIUM Q10+ Pearl
BC EXCELLIUM Q10+ PEARL beautifies silver and white hair
Naturally grey hair can be dull and a little lifeless. It needs special care as yellow tones and porous hair structure can leave hair feeling unloved. BC EXCELLIUM Q10+ Pearl beautifies mature hair using pearl extracts to neutralize those pesky yellow tones and add a wealth of shine!
BC EXCELLIUM Q10+ PEARL Beautifying Shampoo
Cleansing for silver-white and grey hair. Silver pigments remove and protect against yellow tones. Stimulates keratin production to strengthen fine, thinning hair. 200ml, £11.75/€11.20
BC EXCELLIUM Q10+ PEARL Beautifying Treatment
A rich, nourishing hair treatment for dry, brittle, mature hair. Repairs structural damage and smoothens the hair’s surface for sleek, shiny hair. 150ml, £14.75/€13.65
BC EXCELLIUM Q10+ PEARL Beautifying Silver Spray
A lightweight, nourishing spray conditioner with silver pigments for a natural, healthy look. Neutralises yellow tones, restores shine and protects against UV rays. For white hair percentage of 70% - 100%. 100ml, £12.95/€12.00
BC EXCELLIUM Q10+ PEARL Beautifying Silver Steel
A lightweight, nourishing spray conditioner with steel-colored pigments for a natural, healthy look. Neutralises yellow tones, restores shine and protects against UV rays. For white hair percentage of 30% - 70%. 100ml, £12.95/€12.00
BC EXCELLIUM Q10+ PEARL Beautifying Balm
A leave-in conditioner and soothing balm for rebellious, mature hair. Controls unruly hair, while enhancing natural colour and shine. 150ml, £14.75/€13.65
BC EXCELLIUM Q10+ PEARL Beautifying Soufflé
This lightweight styling product delivers substance to fine hair and enhances silver-white or grey hair. Neutralises yellow tones. 200ml, £14.75/€13.65
BC EXCELLIUM Q10+ Collagen
BC EXCELLIUM Q10+ COLLAGEN plumps and protects the colour of fine, mature hair
Mature, coloured hair loses keratin over time, making it thinner and weaker. BC EXCELLIUM Q10+ Collagen restores volume to fine hair by allowing collagen to penetrate the hair shaft and strengthen the hair structure. The range helps to enhance the fullness and body of limp mature hair, while protecting the hair colour at the same time.
BC EXCELLIUM Q10+ COLLAGEN Plumping Shampoo
Gentle cleansing for fine hair. Strengthens the inner hair structure and smoothens
the surface. 200ml, £11.75/€11.20
BC EXCELLIUM Q10+ COLLAGEN Plumping Spray
Strength and nourishment for fine, weak hair. The lightweight spray delivers volume and greater manageability. £12.95/€12.00
BC EXCELLIUM Q10+ COLLAGEN Plumping Soufflé
This rich, creamy mousse gives fine hair volume and substance. £14.75/€13.65
BC EXCELLIUM Q10+ COLLAGEN Plumping Tonic
This all-in-one serum for the hair and scalp delivers nourishing protection and strengthens the hair. 100ml, £14.75/€13.65
BC EXCELLIUM Q10+ Omega 3
BC EXCELLIUM Q10+ Omega 3 tames and protects the colour of coarse, mature hair
As mature colored hair can be coarse and dry over time, it needs special, intensive care. The addition of Omega 3 to the BC EXCELLIUM Q10+ range can help. This essential fatty acid – more commonly found in food – nourishes the hair and dazzles with its extraordinary anti-ageing effect. This smoothens the hair’s surface, restoring a healthy glow and making it more manageable.
BC EXCELLIUM Q10+ OMEGA 3 Taming Shampoo
Gentle cleansing for the hair and scalp. Stimulates keratin production to strengthen and rejuvenate the hair. Tames frizz for more vitality and shine. 200ml, £11.75/€11.20
BC EXCELLIUM Q10+ OMEGA 3 Taming Conditioner
A rich conditioner for dry, brittle hair. Keeps the hair young while protecting its colour. 150ml, £12.95/€12.00
BC EXCELLIUM Q10+ OMEGA 3 Taming Treatment
This treatment tames dry, coarse hair by delivering strength and nourishment for smooth, shiny hair. 150ml, £14.75/€13.65
BC EXCELLIUM Q10+ OMEGA 3 Taming Milk
This smoothing, nourishing fluid is best suited for use before blow-drying and makes the hair more manageable. 100ml, £11.75/€11.20
BC EXCELLIUM Q10+ OMEGA 3 Anti-Dry Serum
This unique serum for the hair and scalp delivers nourishing protection and helps retain the hair’s elasticity. 30ml, £17.25/€14.85