Drumroll……one of the most innovative hair tool brands on the planet, ghd, been named as one of the coolest brands in the UK according to CoolBrands.uk.com. Catching CoolBrands’ eye with their commitment to the coolest product innovation and improvements in technology, ghd has it all: an impressive portfolio of styling tools, four zones of knowledge; fashion, business, learning and inspiration. This Coolbrand title is a thoroughly deserved and oh so cool accomplishment. CoolBrands has been canvassing the opinions of experts and consumers since 2001 to produce an annual barometer of Britain’s coolest brands. The CoolBrands are chosen by the Expert Council and 2,500 consumers in a thorough and comprehensive selection process. ghd is part of an exclusive list of brands including Apple, Spotify, Alexander McQueen and Dermalogica. The CoolBrand Expert Council include singer-songwriter Ella Eyre, journalist Billie JD Porter and fashion designer Julien Macdonald OBE.