Last night Nick Grimshaw revealed his Nordic icy blonde locks to the world and Fudge Professional have been on hand with its Clean Blonde Violet Toning Shampoo and Conditioner (both RRP £11.95) which has been specifically designed to gets rid of brassy, yellow tones.
Tracy Hayes, Global Head Of Technical Colour for Fudge Professional comments: “There are only certain guys who can inspire such a huge movement in the male grooming world and Grimmy is certainly one to make a difference! Nicks cool blonde hue is very high fashion but with high fashion comes high maintenance. The Fudge Professional Clean Blonde Violet Toning Shampoo and Conditioner are the ultimate tools for anyone wanting to achieve platinum tones as it’s essential to eliminate any brassiness or yellow tones that come naturally from salon colour fade. Dark hair like Nicks that has been lightened so dramatically is the most prone to brassiness so it is so important to maintain your colour with the proper products after your salon visit.”